Online marketing, also known as Internet marketing, describes the use of web-based channels to promote, market, and advertise a company and its brand. Hair salons can leverage a variety of channels, including email, search, social media, digital messaging and more.
Internet marketing helps your business in several ways, like by providing:
1. Measurable ways to track the performance of different strategies and channels
2. Actionable data for improving the performance of strategies, like an ad campaign
3. Cost-effective avenues for earning leads and sales
4. Low cost of entry for launching a strategy or channel
5. Insightful user data to improve targeting and promotional efforts
In short, online marketing offers your business a transparent outlet for measuring and assessing the performance of your marketing and advertising strategies. Not to mention, it provides a level and cost-effective playing field for your company to compete with competitors
Pay-per-click (PPC) advertising:
PPC, or pay-per-click advertising, is another way to bring new visitors to your website. PPC ads are displayed along with search results and entice users to click on them to find what they are looking for. As the name indicates, these ads require you to pay each time someone clicks on your ad.
However, they aren’t as expensive as you might think.
In fact, the exact opposite is often true. PPC can be a fantastic investment for businesses of all sizes, because you have extreme control over your ad spend. If competition is low, you may only spend a few pennies per click and still see a great return on investment.
Just like SEO, where your PPC ads show up in search results are very important.
If your ad shows in the very first spot, above the unpaid search results, your business will receive roughly 59% of all ad clicks. So it is important to invest enough in your PPC campaigns to make your business link both visible and interesting to shoppers.
PPC campaign management can be a very complicated and time-consuming process.
However, the results are often worth it.
PPC ads can drive a great deal of traffic and may sometimes have a very high conversion rate if they are targeted toward specific search phrases.
For example, if you create an ad for the phrase for “salons near me,” someone who clicks on it is probably looking to do just that.
Several forms of PPC include Facebook, Instagram, Google, Tik Tok and LinkedIn advertising.
These ads can be highly targeted and can help you increase your site traffic and drive new fans to your respective business page. Many online retailers see great results with advertising on these platforms because it gives them the opportunity to directly target their audience or demographic without investing a lot of money.
Blogging has emerged as an incredibly powerful brand-building strategy that enables the business owner to connect with prospective clients in a highly interactive, organic manner. There are hundreds of blogging strategies you can use to grow your company. One of them is creating incredibly engaging content that covers topics your target market finds interesting or important. You can do target market research to develop a clearer understanding of who your audience is and what types of things they find valuable or relevant.
There are numerous ways to make your content more engaging, and one of them is the creation of Q&A posts that empower readers to ask brand-related questions and receive answers from an expert. This is a wonderful opportunity to accelerate the relationship-building process while also enhancing the brand recognition project that leads prospects to convert.
Note:
MANEreviews.com offers a free blogging platform known as "The Mindshair Bulletin Board" associated with your listing on the website. The Intaglio Salon in Tacoma, Washington, for example, uses this blogging platform frequently to promote its services and products, as does Chandelier Hair Salon in Oakville, Ontario.
Social Media Optimization
Social media optimization has emerged as an incredibly useful and savvy internet marketing tool that hair professionals can use to help their salon grow online. This technique works by connecting the business owners to the prospect across one or multiple social media channels like:
• X, formerly known as Twitter
• LinkedIn
• Google
• Facebook
These social media platforms tend to have a more casual, organic tone and feel making it easy to connect with your audience in a professional yet personal manner. Social media is something that you should be taking care of no matter what sort of business you’re in.
One final technique you can use to grow your business is encouraging satisfied customers to publish positive reviews. Not providing user reviews will ultimately alienate the consumers who now view them as a valid source through which to develop an accurate opinion about a brand. Encourage customers to submit online reviews regularly, as it’s a great brand-building strategy and smart way to extend your dimension of influence within online.
If you’re serious about making your business more successful and sophisticated online, know that you can by using resources on Amazon, building an interactive blog, implementing SMO strategies, and encouraging satisfied customers to write positive reviews. Start using some or all these internet advertising techniques soon so that your company can begin to thrive online.
Responsive or mobile-friendly web design:
Website traffic from cell phones and tablets increases every day.
More and more consumers are using their mobile devices to research, browse, and even shop on the go.
To grow your business online, you may find it necessary to create a mobile-optimized website or even a completely mobile version of your site.
Mobile website design often involves installing special code that will make your website easier to browse on a mobile phone or tablet. It will cut back on unnecessary scrolling or zooming and will make it easier for customers to find what they are looking for – or even make a purchase – from their device.
Creating a mobile version of your website or using responsive design to ensure that your existing content appears properly on all devices, can potentially increase your conversion rate dramatically.
If a shopper visits your site on their phone and finds it easy to navigate, they are far more likely to buy from you than from a business who does not have a mobile-friendly store.
This Internet marketing strategy helps your business massively. Providing your website visitors with a fast, easy-to-use website increases their chances of engaging with your company, like by purchasing your products or contacting your team.
If you’re looking to use Internet marketing to help your company grow, it’s essential to build a solid foundation for your strategy. Getting started with online marketing can take time with these foundation-building steps, but they pay off in the long-term.
Start your digital marketing strategy with the following steps:
1. Determine what you want to accomplish with online marketing, like earning leads or sales
2. Research the channels available to your business and how they would help achieve those goals
3. Compile research on your target audience to narrow your list of channels further
4. Pick the channels that align with your goals and offer the most value
5. Set a realistic budget for each channel
6. Develop your strategy for each channel, as well as your overall strategy
7. Launch your plans and monitor their performance
8. Measure your results and make updates to improve performance
Your friends at MANEreviews!